Revolutionising SocialFi with gamified engagement
UI/UX
BRAnd
PRoduct
Client Work
Spaace is a Web3 NFT Platform. They approached Avark to help design and build a SocialFi platform that would grow and engage their community ahead of their marketplace launch. My role focused on expanding the existing design system to include new user flows, screens, and interactions. I also contributed to the creation of custom illustrations, animations, and artwork that helped define the platform’s distinctive brand experience.
Gamification & User Flow
Users completed actions like connecting wallets, joining Discord, interacting with content, or owning certain NFTs. This created an active community while providing Spaace with valuable behavioural insights.
Balancing Data and Usability
The biggest challenge was balancing large volumes of data with a simple and intuitive experience. Some areas required complex data displays, which risked overwhelming users. I helped simplify layouts, introduce clear hierarchy, and guide users smoothly through the platform.
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UI Screens
Using and expanding the design system, I helped design the platform’s main screens, focusing on clarity, consistency, and scalable layouts.
Immersive By Design
I designed custom illustrations, interactive animations, and branded assets like Spaace Chests and XP feedback to create a dynamic, playful experience that kept users engaged.
Results
Spaace Arena successfully built early community momentum and provided essential engagement data ahead of the marketplace launch. The campaign strengthened the brand, created a loyal following, and informed product decisions for the future.
